Five exhibits in Singapore Zoo plus the whole Night Safari park were selected for a detailed examination of the responses they elicit from visitors. The methods adopted for the study primarily consisted of directed polling of visitors at each exhibit with a battery of questions designed to gather their qualitative responses. The survey instruments generally consisted of questionnaires differing according to the specific responses postulated for each exhibit. An exception to this format was an unobtrusive study of visitor movements through the ‘Primate Kingdom’ complex.
The five exhibit studies are:
A full tabulation of the collected data is in appendix A.